Types of Customer Loyalty Programs

Types of Customer Loyalty Programs

Loyalty programs serve two purposes. The first is self-evident: customers are rewarded for being patrons of a particular retailer. The second is slightly furtive: businesses glean information and behavioral data about customers’ shopping habits in order to offer better products and services. It’s a win-win situation, resulting in an enhanced experience for the customer and a magnified bottom line for the vendor. What forms of […]

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Measuring & Rewarding Customer Loyalty

Measuring & Rewarding Customer Loyalty

Loyalty programs have a direct, measurable impact on customer retention. In fact, according to eMarketer, 83% of loyalty program members claim that rewards incentivize them to do business with a particular brand. By implementing a smart loyalty program steeped in tech, you can both collect data to measure customer fidelity and reward those customers through various programs. Let’s take a closer look at these two […]

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