Measuring & Rewarding Customer Loyalty

Measuring & Rewarding Customer Loyalty

Loyalty programs have a direct, measurable impact on customer retention. In fact, according to eMarketer, 83% of loyalty program members claim that rewards incentivize them to do business with a particular brand. By implementing a smart loyalty program steeped in tech, you can both collect data to measure customer fidelity and reward those customers through various programs. Let’s take a closer look at these two […]

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