Types of Customer Loyalty Programs

Types of Customer Loyalty Programs

Loyalty programs serve two purposes. The first is self-evident: customers are rewarded for being patrons of a particular retailer. The second is slightly furtive: businesses glean information and behavioral data about customers’ shopping habits in order to offer better products and services. It’s a win-win situation, resulting in an enhanced experience for the customer and a magnified bottom line for the vendor. What forms of […]

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